The international launch event for the Doha Film Institute (DFI) was held in Cannes, at the Majestic Beach, a stunning venue situated on the Croisette’s beach front.

Celebrated filmmakers, film stars and world dignitaries came together to celebrate the creation of Qatar’s first year-round international cultural film organisation. In attendance were H.E. Sheikh Mohammed Bin Fahad Al-Thani, H.E. Sheikh Jabor Bin Yousef Al-Thani, Martin Scorsese, Elia Suleiman, Bertrand Tavernier, Terry Gilliam and more. The evening started with a special message from DFI Founder H.E Sheikha Al Mayassa Bint Hamad Bin Khalifa Al-Thani launching the new umbrella organisation established to bring all of Qatar’s film initiatives together under one banner.

Guests walked the red carpet and listened to the music of Palestinian singer Dalal Abu Amneh and her band, who performed from a barge across from the beach front tent. Guests then enjoyed fireworks, which lit up the Croisette. Good Sense acted as creative consultants to French design leads and oversaw show direction and stage management.