GOOD SENSE & COMPANY is a creative and production agency that designs and manages live events for some of the biggest corporate and nonprofit entities across the globe.
GOOD SENSE & COMPANY is founded on the complementary partnership of Jared Siegel and Joshua Cicerone. The company model is based on their own archetypal dynamic: diplomat and agitator, dreamer and technician. For over a decade they have produced live events together, leading a team of talented individuals that love to put on a good show.
GOOD SENSE & COMPANY is a full-service creative and production agency, with a majority of our business offerings handled in-house. All of the ideation, design, planning and management are done under the same roof, saving our clients time and money, resulting in a seamless process from render to reality. From creative concepts to shop drawings, from budgeting and scheduling to onsite logistics and execution, our team is truly invested in all aspects of the production.
Many of the seasoned event professionals that make up the Good Sense & Co. team have worked together for the past 10 years, in locations as far-reaching as France, China, Brazil, Moscow, London, Italy, South Korea, the Middle East and even Canada! Hard-working, adaptable and talented as hell, we are committed to an open, collaborative process. Our corporate culture is “punk professional” – eccentric, energetic, radical, reliable - and always driven towards perfection.
GOOD SENSE & COMPANY has proudly taken zero investment and is privately held between the founders who have solely nourished the agency to its current success. We pride ourselves on a 90% return rate on client business, which serves as a true testament to our ability to deliver. Our clients include Google, YouTube, Facebook, Universal Music Group, Dreamworks SKG, Citi/Live Nation, GQ, Revlon and Tribeca Enterprises, for whom we have produced the Tribeca Film Festival’s Special Events since its inception.
JOSHUA CICERONE Co-Founder & Creative Director
A studied painter, filmmaker, designer and writer, Cicerone brings an ambitious artistic regimen to every project at hand. Over the past 15 years he has scripted, directed and produced dozens of experiential stunts, award shows and concert events. His aesthetic tenor points to fine arts, cinema, punk rock, architecture, street art and pop culture in equal parts, resulting in wholly original campaign concepts and event themes. He takes pleasure in knowing that all the tools in the world are meaningless without an essential idea.
JARED SIEGEL Co-Founder & Production Director
Siegel is a native of Montréal with a Masters in Fine Arts from the Yale School of Drama. A formative gig touring with Cirque du Soleil ignited his passion for large-scale events and he has been climbing the ranks ever since. His commanding onsite presence is borne of confidence and experience. His combination of quick-wit, technical prowess and renowned calm-under-fire has earned him the trust of union crew chiefs and city officials nationwide. Leading massive show crews and with multi-million dollar budgets at stake, he remains an unflappable production guru in the face of new challenges.
SHAZIA ABJI Creative Producer
Shazia is an innovative event producer and a serious pun enthusiast. She worked for corporate, not-for-profit, and arts-based organizations all across Canada prior to settling in NYC. She holds an Honors Degree in Psychology from McGill University, and her diverse years of event production experience include everything from from pay-it-forward flashmobs, to parties on floating spas, to large-scale immersive theatrical experiences. Shazia is passionate about the themes of Wonder & Human Connection and loves the frantic pace and unorthodox problem-solving that make up her regular work days.
RACHEL BEN-ZADOK Associate Designer
Rachel earned her Masters of Science in Interior Design from Pratt Institute in May 2015. Rachel grew up in South Florida where she honed her creative skills doing arts and crafts on her family porch. She attended the University of Florida where she graduated with a BFA in Art History. Rachel joined the Good Sense & Co. team because she is interested in designing meaningful relationships and experiences among people, space, and objects. In her free time, Rachel can be found attending live music shows, Broadway plays, and going on runs in Brooklyn.
LINDSEY CHETKOF Associate Producer
Lindsey grew up in Woodstock NY, where she was constantly surrounding herself with music and theatre. Her attraction to the arts only got stronger when she ventured off to Sarah Lawrence College to receive her BA. At Sarah Lawrence, Lindsey discovered that she was more interested in the challenge of the back stage grind, rather than the on-stage glamour. She was able to hone her creativity and determination while producing an array of diverse events. After graduating, Lindsey jumped right into the world of production: starting with film, video, and post production, she has now made her way back to the fast paced and exciting world of live events.
TANYA CODISPODI Design Director, Visuals
Tanya holds a BFA in Graphic Design (RISD), a certificate in Web Design and Web Development, and over 10 years working experience. After 3 years as an art director in the pharmaceutical industry, she moved to New York and joined the Tribeca Film Festival team as a designer, at first, and then as director of the TFF Publications and Creative Services departments for Tribeca Enterprises. There she helped launch the company’s social media presence, serving as the New Media Coordinator and architect of the Facebook platform. After five years with Tribeca, she joined Good Sense full time. Her expertise in creative, production, and design—in both the digital and print realms—continues to be essential to the creative team.
CHRIS DELUCA Production Manager
After graduating from SUNY Purchase College with a degree in Arts Management, Chris began his career in the Television Industry. Chris' composure, dedication, and optimistic attitude helped him to quickly rise to the position of Production Coordinator. Over the last two years Chris has worked for several big networks including History Channel, Bravo and Discovery Channel. In 2014, Chris' fascination with film and writing lead him to a position at the TriBeCa Film Festival as a member of the Good Sense Production team. Shortly after, he teamed up with Good Sense & CO again for CBS Upfront After Party. Chris then went back into the world of Television, and soon decided that he found more fulfillment and enjoyment in events. He is excited to be back as a member of the Good Sense team.
MARTIN GRAVES Technical Director
Martin graduated from Northeastern University with a BS in Theatrical Design, excelling in the technical subjects, and developing a fascination for architecture and art history. He has worked as an architectural lighting designer and a TV studio lighting specialist; for the past decade, he ran a successful event design and consultancy practice that paired his outstanding TD chops with projects including the International Chef’s Congress in Brooklyn, Jack Daniels Motel No.7, WorldStage 4th of July Town Party, and Vex Robotics World Championship 2017. As a lighting and control systems designer, he has with such organizations as Madam Tussauds New York, the Museum of the Moving Image, Vox Media Studios, and Carlo’s Bakery of Cake Boss fame. He won an IES Award of Merit in 2009 for his lighting design work for St. James Church in New York. Martin enjoys using his ability to solve tricky problems to exceed clients’ expectations.
MUOI LE Design Director, Production
With a background in architecture and a Master’s degree in Exhibition Design, Muoi brings a unique skill-set to the corporate design arena. Her mastery of digital ideation, sharp attention to detail and curiosity for new technology coalesce into truly original and exciting scenic designs. Muoi’s portfolio includes sponsorship events, consumer activations, new product launches, sales meetings and broadcast sets for clients that range from A-list entertainment to the the pharmaceutical and financial sectors. After a successful multi-year stint with Jack Morton Worldwide, she decided to let her freak flag fly, joining the Good Sense team as Design Director. Muoi's interpretation of Maslow's Hierarchy of Needs consists of trying new restaurants, puns and paddle boarding.
JOSH LEVITT Senior Graphic Designer
Since being drawn early to graphic design by a captivation with album covers, Josh has sought out avenues to bring creative vision to life. Beginning in his hometown of Toronto, he has amassed experience spanning publishing, culture, and entertainment, lending artful design to facets as varied as editorial art direction, brand identity, merch and of course, live events. Josh received a joint specialized B.Des in 2006 from Canada's York University & Sheridan College, and he has most recently spent four years here in New York as Senior Creative Design Manager for Live Nation, bolstering custom brand partnerships within the world's largest concert promoter; expertise he is thrilled to build upon at GSCO. A voracious music lover, Josh can often be found taking in shows, browsing record shops, or exploring Brooklyn by bike.
LAUREN LILES Finance & HR Director
Lauren has lived and worked in New York City for over 20 years. Originally from Connecticut, Lauren graduated with a Bachelor of Science from Manhattan College after testing the waters at the University of Miami. Lauren’s love of music landed her a gig within the entertainment industry. Her ease with numbers propelled her to the business side focusing on tour accounting. After meeting her husband on the road, Lauren took some time off to raise a family. Lauren returned to the business world acting as the financial director and business manager for a multitude of organizations, eventually landing in the hands of Good Sense & Company. With a mother bear’s spirt and a rock and roll heart, Lauren is an ideal ringmaster for this circus of production freaks.
LUCY Morale Director
Native New Yorker Lucy (aka Lucille, aka Lucy-fur) is a devoted companion and office mascot, sure to greet visitors with an instinctive sniff. With a pleasing disposition matched only by her enduring cuteness, Lucy is the ideal antidote for the stressed-out production blues. When not spending her time at Good Sense HQ, Lucy enjoys long walks in the park, doggie treats, West Coast gangsta funk and watching cranes do heavy-lifting on NY city streets.
CHRISTINA MASNATO Production Coordinator
Christina came to NYC via Connecticut, England and Chicago. She earned a BFA in Theatre Design and Production with a concentration in Stage Management from the University of Cincinnati-College Conservatory of Music. After some time as a production Assistant at Steppenwolf Theatre Company, she moved to New York to work as the Assistant PM for the New York Music Festival. Making herself at home in the city, Christina has been spotted working on Fashion Week and several recent off-Broadway productions.
JEREMY MATHER Content Producer
Working in film & production since 1998, Jeremy has worked as a boom operator, a sound mixer, a DP, a lighting designer, a camera operator, a script supervisor, an actor, a writer, a director and an accomplished film editor. In the past decade, he has worked as the technical director of No Tea Productions, where he's co-written, produced, directed and/or acted in eight original comedic plays and multimedia shows since 2007, for which we was nominated for a New York Innovative Theater Award. They just wrapped their first feature film, Space Captain: Captain of Space!, which was shot, edited and co-directed by Mather, in addition to featuring him in a supporting role. The comedy web series he directed, Preggers, won Best Web Series at the 2013 ITV Festival. He has left his questionable mark on certain parts of the world where he has simply become known as "Gumby".
TIM MATHER Senior Producer
A seasoned filmmaker, director of theatrical performances and producer of live events, Tim brings over 20 years of production & creative experience to the table. A master of onsite logistics, he has served as Production Director for the Gotham Awards and Tribeca Film Festival’s Special Events and as lead producer for many high-profile fashion & entertainment industry events, most notably the gala 125th Anniversary of IATSE Local One (2011). His work on the creative side of events has allowed him to stay very close to his passion for storytelling on film and digital video. He has produced one feature and several
critically acclaimed short films including Blue Hole (2007), Au Revoir, Malady (2009), and The Exterminator (2011) and has enjoyed working to help develop a new generation of filmmakers as a member of the prestigious Sundance Directors Lab from 2007-2013.
EMILIE SANDLER Producer
With one eye focused on the big picture, and another on the endless stream of production minutia, Emilie is natural born producer. Emilie grew up in the entertainment industry. Her mother, father and brother all work in different sectors of the music business. Emilie joined the Good Sense & Company team after spending 7 years working on music festivals such as Coachella and touring with bands including Van Halen, the Eagles, Phish, Katy Perry and the Grateful Dead. Emilie’s experience on the road has helped her to become hyper-organized, a creative thinker and given her the experience to stay calm in the pressure cooker of live events.
CARRIE VERMILLION Producer
Born and raised in the great state of Ohio, Carrie now calls the Garden State home. Combining her love of entertainment and people, she attended the University of Akron, studying Media Production and Sociology, working as an on-air DJ and Music Director for WZIP-FM. After college, Carrie packed up and made the move to the East Coast where she got involved with the Tribeca Film Festival, working in many operational capacities for almost 10 years, including 3 stints in Qatar, helping to launch the Doha Tribeca Film Festival. When Carrie isn’t busy making beautiful spreadsheets or crafting the ultimate pun, she can most likely be found in en route to Kenya, where she co-founded a charity called Love for Kitui, which provides care and support for some amazing kids in rural Africa.