JAN 27, 2018 | PRE-GRAMMY SHOWCASE MEDIA LOUNGE, SPRING STUDIOS NY
A room full of music industry heavyweights gathered for UMG’s pre-Grammy showcase, held at New York’s Spring Studios on Jan 27 and featuring performances by Luis Fonsi, Julia Michaels, Migos, Kacey Musgraves, 6LACK, Jessie Reyez and Logic with Alessia Cara.
The purpose of the annual event is to highlight the company’s recent successes and present priority acts for the coming year. In attendance are several hundred employees of the world’s biggest music company along with artists and members of the music press. The by-invitation-only event has become a staple for the Saturday before the Grammys.
The MEDIA LOUNGE hosted photo ops and A-list charity signing moments for top tier sponsors CITI and AMERICAN AIRLINES.