FEB 2023 | SALT LAKE CITY, UTAH

NBA ALL-STAR WEEKEND 2023 featured an exclusive, interactive experience for NBA iD members entering the arena. The NBA partnered with Good Sense & Co. to produce the first ever NBA iD Portal - a 32' video tunnel that immersed guests between two 12' tall video walls - and right in the center of rapid-paced, oversized game action.

The interactive LED floor assigned each guest to a different player so they could match their own footprints to the NBA All-Stars. Complete with a thumping soundtrack, game action sound effects and real life player announcements, this experience was the ultimate upgrade for NBA iD members.