MARCH 29, 2017 | DAVID GEFFEN HALL at LINCOLN CENTER
On the evening of March 29, hours after unveiling the Galaxy S8 to the world, Samsung presented "An Evening for The Rest of Us," heralding modern-day content creators who often make films with nothing but a phone and a laptop. The event was designed to embody the anarchic "Do What You Can't" philosophy of YouTube star Casey Neistat, featured in Samsung's buzzworthy 2017 Oscars commercial. Casey and other top online creators, including Franchesca Ramsey, Shantell Martin and Max Joseph, gave the packed Lincoln Center crowd a sneak peek at Samsung's newest products, while inspiring them through conversations with notable maverick director Spike Jonze and comedian Tracy Morgan.
In true "Do What You Can't" fashion, Good Sense & Co. was given just two weeks to create original video content for the show, while helping to develop the ROS and taking on stage management and show directing duties onsite. The event was a milestone for the Good Sense CONTENT DPT, who painted a majestic 60' x 60' LED canvas with crisp, beautiful imagery.