MAY 2, 2012 | BEACON THEATRE
Google and YouTube set the bar for new digital upfronts with their innovative show at the Beacon Theatre. Massive LED walls and a "holographic" musion screen blasted attendees with channel partners' original content, via immersive video sequences designed by Obscura Digital and The Ant Farm. Highlights included the always-eloquent Eric Schmidt, data visualization with Chris Hardwick, and performances by Flo Rida, Neon Trees and show-closer Jay-Z.
1400 Guests · 3-day installation · $4M budget · 24 dancers · 300 YouTube Creators · 2 hip-hop moguls · 1 holographic musion screen