YOUTUBE BRANDCAST 2025

DAVID GEFFEN HALL, LINCOLN CENTER | MAY 14, 2025

Lady Gaga brought the house down at the YouTube Upfronts, reminding the world why she remains a singular force in music and performance. Her show-stopping appearance at YouTube’s annual Brandcast event captivated the crowd from the moment she took the stage.

Alex Warren opened the show with his No. 1 hit song “Ordinary” and popular YouTuber Brittany Broski hosted the Creator-driven show, which included a sit down with "Hot Ones" host Sean Evans and Mr. Beast overseeing a tug-of-war contest with NFL players Julian Edelman and Rob Gronkowski.

GS&CO handled event production, main show production and stage management, plus the design of the massive Lincoln Center tent that hosted the red carpet pre-show, live second stage segments and a sparkling after-party. Our friends DE-YAN designed the spectacular main stage and screen content, with staging automation by ShowMotion Inc. and lighting design by John Torres. Huge thanks to the hundreds of staff and partners that helped pull this off.

Truly one of the best productions of all our 20 years. Thank you, YouTube.