YOUTUBE NEWFRONT | PIER 57 NYC | MAY 8, 2025

The spotlight was on creators at this year’s YouTube NewFront, Google’s second mainstage pitch to advertisers in a week’s time. Lifestyle creator Ashley Alexander, Julian Shapiro-Barnum of Recess Therapy, and Alisha Marie and Remi Cruz, co-hosts of the podcast Pretty Basic, were among those brought onstage to talk about how they balance long-form videos, Shorts, and livestreaming on the platform, as well as share case studies from brand partnerships.

“YouTube is where audiences come together to participate in culture,” announced Anne Marie Nelson-Bogle, VP of YouTube Ads Marketing, reminding the audience that this is YouTube's 20th birthday. Her announcement was emphasized with surprise finale dance performance that looked back at two decades of dance video sensations on YouTube.

Event design, screen content, production and broadcast by Good Sense & Co.

Photos by Andrew Federman