We are Good Sense & Company, independently owned & operated since 2004.

We provide production & design services for high-stakes spectacles.

We have a very simple strategy.

Love what you do, and who you do it with...

Because good company makes good sense.

We collaborate with really good brands...

…to do truly good work.

We have found harmony by balancing our corporate projects with a variety of not-for-profit partnerships.

We helped build a cultural institution.

LEGACY: Tribeca Film Festival 2002 -2019

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We helped revitalize an industry.

REV!VE: A NYPopsUp Story

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And we manage to keep topping ourselves.

YouTube Brandcast: 14 Years & Counting…

What's good?

What's good?

Google Newfront

PIER 57 NYC | APRIL 2024

Google’s big Newfront announcements include a feature that uses generative AI to find and curate ad buyers. 

The monolithic stage design - inspired by the sculptures of Richard Serra - became an instant homage to the artist after his death in March.

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Enter the YouTube Universe

NEBULA MIDTOWN, NY | APRIL 2024

Nobody throws a better party than YouTube. The top streaming platform celebrated its dominance over Newfronts week with a chic, interactive nightclub soiree.

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@goodsensenyc

@goodsensenyc

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View fullsize Google’s NewFront revealed exciting updates to Display & Video 360 and announced a feature for advertisers that uses generative AI to find and curate new audiences. Executives from Google and their top brand partners offered compelling ca
View fullsize 💖 SHOP WITH HEART 💖 VISIT THE CHOOSE LOVE STORE IN NY! Looking for the perfect gift? 👀Send supplies to refugees in the name of your loved ones. Shop now. 💕 📍WHERE: Rockefeller Center, New York City - Rink Level, next to Jupiter Restaurant. We
View fullsize NOV 6 ✨ Stand Up for Heroes - a night of hope, healing and laughter - returned to David Geffen Hall for its 17th annual celebration to honor our nation’s veterans and their families. ❤️ The event raised awareness and over $14 million for the B
View fullsize KUDOS 🎉🙌🏽 THANKS 🙏🏾 🙏🏾 #TEAM Huge thanks to all partners involved on every level - and especially to our incredible team of #producers #creatives #superheroes Big week. Success really is earned. @sdgmediazone @unitednations @youtube #MadeO
View fullsize RIP Tony Bennett 💙 A true master and a gentleman. We’ll never forget the night we celebrated Sinatra’s 100th birthday with @itstonybennett at #tribeca2015 ✨ #legend #master #tonybennett
View fullsize We're back! YouTube Brandcast rocked the upfronts crowd at David Geffen Hall. CEO Neal Mohan welcomed top brands and creators to show off the platform's dominion over music, sports, lifestyle and current events. NFL Commissioner Roger Goodell stopped
View fullsize Team crushed the 2023 YouTube Newfront, a jam-packed spectacle hosted by Liza Koshy and featuring a sharp cast of creators and execs incl Jon Youshai, Asia Jackson, Larray, Darcei Giles and Alan Chikin Chow. Kudos to Biz, Lindsey and Kellen for leadi
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View fullsize @NBA All-Star Weekend 2023 featured an exclusive, interactive experience for NBA iD members entering the arena. We partnered with @4wall to produce the first ever NBA iD Portal - a 32' video tunnel that immersed guests between two 12' tall video wall
View fullsize The New York Choose Love Store is open! Come and find us at The Seaport, 204 Front Street, NY NY 10038 At the Choose Love Store, everything you buy goes to refugees and displaced people around the world who need them most. From things like hot food
View fullsize 🇺🇸 Earlier this week, the 16th annual Stand Up For Heroes event raised over $4.5M for veterans and their families. Bruce Springsteen played an acoustic set and told dirty dad jokes - capping off a night that included comedy and performances by Jo

We wear many hats.

GOOD COMPANY

Good people doing good work. That’s who we are.

 

Good Sense & Company

77 Washington Avenue, #1

Brooklyn NY 11205

info@goodsense.nyc

(718) 855-8777