YOUTUBE COACHELLA VIP LOUNGE + CREATOR STUDIOS

At Coachella 2025, YouTube hosted a dreamy, desert-inspired compound within the festival’s backstage artists' area. The front of the activation space featured a sprawling lounge, equipped with fruity popsicles and cold eucalyptus towels to help visitors beat the heat, while the YouTube Multiview livestreamed onstage performances in real time. The rear of the activation featured two private creator content studios, where Coachella artists and YouTube creators showed up to shoot videos, post content, and glam out in a photo booth.