DECEMBER 12-13, 2019 | SOHO NYC

St. Jude's Children's Research Hospital took a unique approach to its 2019 holiday popup, creating a 360-degree video gallery of patient art. A selection of 2D artworks created by St. Jude children were digitally transformed into dynamic animated videos, designed to play across multiple gallery walls, immersing guests into wild, colorful landscapes. Other patients’ artworks were brought to life as sculptural photo ops in the front of the gallery, and as VR demonstrations in the back of the gallery. Product partnerships and calls-to-action were integrated into the animated content loops, tactfully weaving St. Jude’s THANKS & GIVING campaign into the overall experience.

00:25 - ARTIST: Tayde. Tayde is an artist and a mother of two. At St. Jude Children's Research Hospital, Tayde underwent treatment for acute lymphoblastic leukemia three times. Tayde's treatment, which lasted for a total of almost 10 years, included chemotherapy and radiation therapy. She completed treatment in 1995, and her cancer remains in remission today.